HOW TO WORK WITH INFLUENCERS? LET’S ASK THEM.

Working with influencers can be both a rewarding and challenging experience. During Social Media Managers Day, a discussion moderated by Magdalena Sabalė explored how to build successful partnerships with influencers. Speakers Karolina Meschino, Inga Žuolytė, and Lukas Gricius shared their experiences, offering valuable insights into what makes these collaborations work.

Karolina and Inga emphasized that clear and prompt communication is essential. Influencers highly value transparency and timely feedback, especially when it comes to content approval. Flexibility is also key—being open to adjusting deadlines, revising content, or modifying contracts can make the process smoother and improve the overall outcome.

Lukas brought attention to the importance of creative freedom. He explained that giving influencers the space to express their personal style allows for more authentic and impactful content. While it’s important for brands to provide direction, overloading influencers with strict guidelines can limit creativity and compromise the original vision. Even when campaign results don’t meet expectations, maintaining a positive, open dialogue can help resolve issues. Ongoing communication can strengthen relationships, leading to long-term partnerships that benefit both parties.

The discussion highlighted that trust, flexibility, and effective communication are the cornerstones of successful influencer collaborations.